01
The pillow
Premium memory-foam pillow with a hydronic insert — thin TPU channels that carry cool fluid right under your head and neck.
CertiPUR-US® foam · Cool-touch cover
First 100 ship July 13
2am, again?
Phase is a pillow that cools you back to sleep before you’re fully awake. A premium memory-foam pillow paired with a quiet bedside pod that holds the temperature you set — all night.
Built in Canada by Lanart Rug Inc. · CertiPUR-US® foam · 2-year warranty
The 2am moment
You wake at 2:14. Your pillow is hot. The sheets are damp. You flip the pillow — five minutes of relief, then you’re awake. By 2:30you’re calculating how few hours of sleep you can survive on.
Most cooling pillows tap out here, because passive foam can only do so much. Phase keeps cooling — quietly, all night, at the temperature you set.
How Phase works
Three parts.
One quiet system.
02
The pod
A quiet bedside pod circulates temperature-controlled fluid through the pillow. Plug it in, fill it once, leave it.
Whisper mode ≤ 25 dBA · Tucks behind the headboard
03
The temperature
Set it from 13°C to 38°C with the dial on the pod or the included remote. Phase holds it through the whole night.
13°–38°C range · No ramping, no overshoot
13°C
Coldest setting
25 dBA
Night-mode noise
8 hr
Holds temperature
CertiPUR-US®
Memory foam
2-year
Warranty
Built by Lanart
Made by the family that’s made your pillows for 30 years.
Phase is built by Lanart Rug Inc. — the family-owned bedding company behind millions of memory-foam pillows in North American homes since 1995. We built Phase because our own mothers couldn’t sleep. We tested it on them first.
- Founded
- 1995
- Pillows sold
- 2.4M+
- Built in
- Montréal
- Phase units, run 1
- 100
[ Workshop photo — to be added ]
First 100 reservation
Ships July 13.
Limited to the first 100.
- Founder price: $500 CAD — locked for the first 100 only
- Lifetime warranty on the pod
- Free cover replacement, forever
- Direct text line to the founder for the first six months
- $50 today, $450 charged the day we ship
$50 is fully refundable if you change your mind before we ship. All prices in Canadian dollars.
Questions
The honest answers.
Is this for menopause or hot flashes?+
Phase was built first for the women in our families who deal with night sweats. But it's just a temperature-controlled pillow — hot sleepers, partners of women on Phase, anyone who can't sleep when their head is warm will love it too.
How cold does it get, and how fast?+
Down to 13°C. The pillow surface reaches your target temperature within about 6 minutes of turning it on, and Phase holds that temperature all night without overshoot.
How loud is the pod?+
Whisper mode runs at ≤ 25 dBA — quieter than a library. There's a higher-power mode for first-cooldown, but night mode is what you'll hear when you're trying to sleep.
Will it leak?+
Phase uses sealed quick-disconnects designed for the same coolant loops used in PC liquid-cooling. Every unit is pressure-tested before it leaves Montréal. If something ever goes wrong, the lifetime warranty on the pod has you covered.
Who's behind this?+
Lanart Rug Inc. — a family-owned bedding company that's been making memory-foam pillows in Montréal since 1995. Phase is built and shipped from the same facility that's made millions of pillows for North American homes.
When does it ship?+
The first 100 reservations ship Monday, July 13, 2026. We'll send you a tracking number the morning your unit leaves the workshop.
What if I don't like it?+
Try Phase for 60 nights. If it's not for you, send it back — we'll refund your full $500 CAD. The $50 deposit is fully refundable any time before we ship.
How much will it cost after the first 100?+
Retail will be $649 CAD. The $500 CAD founder price is reserved for the first 100 — that's the whole point of being on this list.
Why Canadian dollars?+
Phase is built in Montréal by a Canadian company, so we price in CAD. We ship across Canada and the US — US buyers, your card will convert automatically at checkout (currently about USD $370 for the founder price).